How to get your posts sponsored #FVBloggingTips

January 12, 2017

4b8a8715-edit_3 It seems that every person has a blog now. I think it’s awesome, because now I have more blogging friends to talk to and share experiences with. I also have a lot of friends that are just starting and have never done any blogging before. Some want to do nutrition, some fashion, some fitness. All of these friends have approached me and asked the same thing “How can I start to get my posts sponsored?” While it can all seem like such a mystery at first, it really is just like any other business. You can’t just grow without letting people know you are there. It takes a lot of putting yourself out there and screaming “HEYYYY IM OPEN FOR BUSINESS!” before anybody actually steps in your door. It can be a bit overwhelming at first when you are just growing your following. Don’t worry, Frank is here to help shed some light on this subject that a lot of bloggers keep on the DL.

The biggest advice I can give is to reach out to everyone (brands, other bloggers, pr people) and introduce yourself. Let people you want to work with know you want to work with them! You might have to be patient at first until you have a larger following and be ready for a lot of “No’s” in the beginning.  That’s the worst that can happen and that’s not even that bad! It’s all about being uncomfortable (only at first I promise) and emailing like a crazy person until someone decides they want to work with you. How are people going to sponsor you if they have never heard about you?

Make sure the people you are emailing fit well with your brand and niche. These companies want to work with people who fit their vibe and can promote it the most natural way possible. You can find the PR contact info at the bottom of their websites (most of the time). If you can’t find their PR email, find any email from their site and ask if they can please direct you to the right email address. This always works for me. Like I said, you can’t get anywhere without asking the right questions.

Yes, emailing  and reaching out is important, but it’s what you say in your email that is even more important! I can’t stress this enough! know immediately within the first two or three sentences if I want to keep reading when I get an email from someone who wants to collaborate with me. If it is too long, I can easily grow bored and might just stop reading. Time is money! As time goes on and you get more comfortable writing and socializing with people, you will find your groove and what works for you as well as how you want to come across to people and brands. How and what to say is really dependent on who you are, what you are looking for and who you are writing to of course.

*** I put together a small PDF for you guys to make the whole emailing thing easier.  To receive an email template of “How To Email Potential Sponsors”  CLICK HERE AND SUBSCRIBE  to my newsletter. The PDF will be sent to your inbox 🙂

Another great way to connect with brands you want to work with is through social media. Instagram gives you an amazing platform to follow your favorite brands, showcase them (tag them to get their attention) and even DM them and introduce yourself. This is always a great start! Sometimes it’s even better to start networking with them for a while via social media before even reaching out to them. This shows you really do care about their brand and are following what they are doing at the moment. Companies know when you are only reaching out to get free stuff and have no passion for their brand. It’s important you stay true to your voice and your own personal brand (of course you already know this).

Try to go to as many blogging social events as you can! This one is hard because some people might say , “Well, how do I even get invited to those?” A lot of the time it really is who you know. So get to socializing!! It might be making blogging friends via social media at first, then maybe coffee dates, then together you guys can join forces and figure out how to get deeper into the scene! There are a lot of blogging conventions out there as well and even groups by city for bloggers. I know that San Diego has a group connecting all the San Diego Fashion Bloggers. These girls help each other out often and give each other heads up of events happening locally.

Another way to get sponsored is through sites that connect bloggers to brands ( also known as Influencer Marketing Platforms) such as Socialix or TapInfluence. I’ve signed up to a handful in the past that have gotten me in touch with big name brands as well as smaller brands that I had never heard of. Depending on how many readers/followers you have, you can get paid sponsorships or at least do some fun collabs with brands you might like. Best part is you can sign up to more than one at once and see the campaigns start to roll in !

If I missed any points please feel free to share them in the comments below! Did you like this post? Would love to hear your thoughts!

32 thoughts on “How to get your posts sponsored #FVBloggingTips

  1. Mariann Yip

    Yes totally agree with all your points! What you say in an email is equally as important as reaching out and attending social events. With time, I think bloggers who start out will get the hang of it!

  2. Amy

    Thanks for sharing this Francesca, it’s been fun watching you grow over the past year. Always love these events. Agree that there are so many bloggers now, but there are also new brands entering the market everyday, so I think there are lots of opportunities for everyone if we’re willing to go out and get them 😉

    xx, Amy
    http://www.theluxilook.com

  3. Stephanie

    These are great tips! I know so many bloggers who look at me like I’m crazy when I say I still reach out to brands myself, but how else am I supposed to be recognized. I’m still a baby blogger in comparison to some, and it takes time. Plus, so many brands are encouraged that I want to work with them that we end up forming fantastic relationships. It just takes a little extra effort on the blogger’s part haha. Thanks for sharing your thoughts!

    Stephanie // SheSawStyle.com

    1. Francesca Felix Post author

      So many people think you just get known by simply putting your content out there, but there is so much that needs to go on behind the scenes to make it happen Thanks for adding to the conversation love! It’s so true, you end up growing a relationship with them over time and that’s what the game is all about!

  4. Lucy Hernandez

    I love you so much for this, your openness to share all you’ve learned. This was so insightful and more then anything reassuring because when you start out you’re just filled with insecurities of how you’ll actually make this a success. You just provided a great plan and actionable steps!
    Thanks for sharing love and you know I’m getting that PDF! 😘

  5. Miki

    I loved this post. My blog is still under a year old and I haven’t really gone after sponsorships much, but I’d really love to do that more for 2017. I did a lot more reaching out helping as an editor for another blog in the past, so need to do that for myself now. I love your tips and found them really helpful. I do most of these very rarely, but think they’re so smart. Thanks so much for sharing!

    Xo,
    Miki
    http://mikialamode.com

  6. Jo

    Thanks for all these great tips on getting sponsored and sharing your email tips! The ins and outs of influential marketing still feels like the wild west to me! It definitely feels all a bit overwhelming for me, so I really appreciate your insight.

    xo, Jo
    http://www.cutandchic.com

  7. Josie

    Thanks for sharing this guide. I love these types of posts that give insights into the blogging world and struggle to be real. I also think reaching to brands you want to work with and that fit your branding is essential. Even if they don’t reply right away they might keep you on their radar!

    Can’t wait to read more of #FVBloggingtips 😉

    Bisous, Josie
    http://www.petiteandbold.com

  8. Christine Kong

    This is an awesome post. I totally just signed up to get your PDF. I always am hesitant to reach out to brands because I feel like if I reach out than I should be willing to do posts for free while it is still time consuming and costly. I would love to get more sponsored posts and I am hoping to work hard towards that this year. Thanks! xoxo, Christine
    http://dailykongfidence.com/

  9. Thomas Falkenstedt

    Frank babe, thanks for sharing all these tips. They are equally useful for someone who has been around for a long time as well as someone who’s only blogged for 4 months (me), but actually can be applied to all areas of business no matter if you have a blog or not. 🙂 That’s what marketing is all about, putting yourself out there.
    xoxo
    Thomas

    http://www.thomasfalkenstedt.com/

  10. Jenn Hanft

    Ah this was so helpful! I definitely will take the initiating start to email companies more because the worst that can happen is a no. It’s great to also expand your network and get socializing! A lot of the world today is about connections and the world is your oyster. Thanks for all the tips!

    XO Jenn
    http://www.jennsemble.com

  11. Atsuna Matsui

    Thanks for sharing with us this information. 🙂 Although I feel pretty familiar on how to get more sponsorships at this point, I definitely need to attend more blogging events and networking with those in the industry. Could you go into detail about why blogging events are important to attend to in another post? I would love to read it.

    http://www.atsunamatsui.com

  12. Yaritza

    Thank you so much for sharing this insight! The PDF is fantastic great example email.
    This has inspired me to draft my own email to a company I want to work with.
    Quick question though, what do you write on the subject line of the email to sort of guarantee that it will be opened?

    1. Francesca Felix Post author

      Glad it helped! I normally try to do something that will spark their interest. I’ll use my email template as an example. If I want to write Roxy and I want to pitch a sponsorship deal with me wearing their clothes in Hawaii I might put “Promoting ROXY in Hawaii” or even “Fashion Blogger Collaboration in Hawaii”. Something along those lines.

  13. Ebony Rice

    Omg ! Thank you so much for this post and almost every post in the blogging tips category! I’ve literally read so much and they’ve all been VERY helpful. As a new blogger trying to get out there, finding ways to get my blog discovered can be so challenging and sometimes intimidating. I’m always looking for advise from my favorite bloggers ( yes you are one of them ❤️) and their experiences along their journey.

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